This horrendous month has me thinking about my options.  Should I downsize to make future inevitable months like July 2010 less painful.  I can’t control the buying habits of you yanks, but I can at least control the amount I spend to service those habits.  This business is highly cyclical and even more highly susceptible to economic trends.  After all, a vacation is not your most essential expense and when people feel their purse-strings a bit pinched, out goes those vacation plans.  Does anyone out there think even once about ME in the course of this decision making?  The answer, unfortunately, is a resounding NO.  So all that has me caught squarely in the common corporate conundrum of “to downsize or not to downsize?”  I believe often times corporate downsizing is just a knee-jerk reaction borne out of fear….you know, that old “lizard brain” hard at work.  I want to avoid that at all costs.  I don’t want any downsizing decisions to ultimately result in devaluation disasters.  And often times, such decisions have that exact result.  Recalling those adages of “the past doesn’t equal the future” and “right now isn’t forever” (remember those?), I know from experience that things will turn up again.  I realize that by downsizing now I may indeed create a problem for the future when the sun comes out.  And the future in this business could be, like, today!  One thing I know for absolute sure is that the ultimate product I am selling, Costa Rica, is not losing one iota of its appeal…in fact, it is only getting better.  So rather than downsizing, maybe a keener way to look at it is to be more insightful and adept at presenting this incredible product to my viewing audience…you!  And efforts towards  that end may actually call for a bit of UP rather than DOWN-sizing.  Anyway, so goes the thrills, chills and ills of being an entrepreneur. I am sure there could be one or two folks who visit this blog who may have experienced similar dilemmas.  They really do have horns, don’t they?